Using social media can help boards be better on sustainability.
By Martin Brown
I’ve got a question for you:who on your board is championing sustainability and the low carbon agenda?
Board members, as Lucy Marcus reminded us at construcTALKs, need to balance continuity with change, to embrace the changes in technology.
From my experience in (small-medium) construction organizations, boards are too focused on looking back at performance, rather than forward; and when looking forward, tend to do so with the risk-eye of past problems. And sustainability is often only discussed when necessary, as part of an ISO 14001 project or incident issue. Too often, as 14001 sits with Health and Safety, sustainability takes a back seat. Rarely do construction boards view sustainability as a critical strategic, opportunity issue, rather than simply one to be dealt with at project level.
