Want a culture of innovation? Start from within.

By Mitch Ditkoff
These days almost all of my clients are talking about the need to establish a culture of innovation. Some, I’m happy to report, are actually doing something about it. Hallelujah! They are taking bold steps forward to turn theory into action.
The challenge for them is the same as it’s always been - and that is to find a simple, authentic way to address the challenge from the inside out - to water the root of the tree, not just the branches.