The Green Transition Scoreboard tots up $2 trillion in consumer green demand.
By Maria Olga Pinochet
In 2009, The Green Revolution, a survey by Grail Research, found that 85% of US consumers buy green products. Growing consumer demand for greener products and company practices is influencing business plans worldwide. The UN Global Compact-Accenture CEO Study 2010 confirms sustainability is considered a key driver for growth. Increased demand spans traditional consumer segments, including business-to-business transactions and government spending.