The sustainability challenge: move away from language and toward experience.
By Emily Drew
Angry Birds and Cinepuzzle. Those are the favorite games of Judah Schiller, CEO of Saatchi & Saatchi S, whose San Francisco office got rid of the board room years ago and replaced it with a game room, complete with Xbox Kinect. “We have our best meetings in the game room,” Schiller and his colleagues told me at Sustainable Brands ’11 this week.
Schiller’s own love for gaming led Saatchi S to a study released this week called, “Engagement Unleashed: Gamification for Business, Brands, and Loyalty.”
