Integrating cause into a company’s corporate culture is good for business.
By Reena De Asis
For innovative businesses to create a sustainable impact, long gone are the days of just slapping a ribbon on a product for a “cause” or writing an occasional check for one’s nonprofit of choice. Cause, now, goes much deeper than marketing.
Ryan Scott, founder and CEO of Causecast, in his most recent post, refers to the next stage as “cause integration.” He emphasizes the main pillars of cause integration being:
