Sustainability pioneer John Elkington reports back from sustainability’s new frontier.
By John Elkington
When I recently had dinner in San Francisco with Joel Makower of GreenBiz, he blamed me for pulling him into the sustainability space over 20 years ago. (In the late 1980s, he translated our best-selling Green Consumer Guide into the American version.) Having just attended the London version of Joel’s brainchild VERGE, a rolling, invitation-only roundtable forum that kicked off in Shanghai and ended in San Francisco the following day, I feel quite proud. This was one of the most interesting events I have been to in a while – spotlighting key trends and opportunities at the intersection between energy, information, buildings and vehicles.