As a global health leader will Sanofi Aventis create new sustainable markets of value for health?
By Lavinia Weissman
Greenbiz.com, recently published two important reports by its Chairman and Executive Editor Joel Makower. The first report is an article titled, Green Marketing is Over. Let’s Move On. And the second is a video of Joel’s presentation on the State of Green Business 2011.
After reviewing the report and video, I decided to return to my study of Sanofi Aventis and ask, “Is Sanofi Aventis moving beyond the pharma business model; and will this create new sustainable value markets for health?”
To get at some answers to these questions, I captured a “quick and dirty short list” of Makower’s observations as a framework from which to assess the current state of Sanofi Aventis.
