Employees will be valuing CSR credibility more and more.
By Dr. John Izzo
There is growing evidence consumers care about CSR when it comes to whom they buy from and survey evidence suggests employees like to work for companies that are good citizens. As someone who has spent over 20 years advising companies on their brand image and how to create highly engaged workforces, I am often asked by my clients if CSR really matters to employees. Even though surveys show employees rank it as a high factor for choosing an employer, it is almost never cited as the reason people leave companies, nor is it often cited as a prime reason for taking new employment. It raises an interesting and important question: How important is CSR to workers?
